Newsletter #14

Happy (almost) New Year!

Is it a bad sign that the New Year starts on hump day? Who knows… 👀 In the meantime, here’s a mini issue to get you through the rest of the year!

— Ioli Baltas, your nostalgic editor

☀️ This 1-min quiz unveils your 2025 aesthetic 

🍸️ For matcha lovers looking to do dry january

💪 Do fitness the chic way this new year

🥜 Nut milk enthusiasts rejoice!

Brand FOMO Over this past year, it’s safe to say I’ve seen a lot of cool brands, which also means I’ve had an insane amount of FOMO. How do I cope, you ask? Easy. My wallet takes a hit. So, here’s my chance to girl math those purchases and share with you what my favorite finds out of everything I tried in 2024.

This was the year I became a real snob about towels, floss, and zero waste hair care (IYKYK). For concert goers or misophonia strugglers, these are just too chic. Recommended to me by our content creator, my natural nails are healthy and shining at long last — huzzah!

Above all else, 2024 was my DIY crafting era, and this brand made things smell good. Another steller find was this Sunday activity, which I gifted to almost everyone this year. And finally, this fold-up bag saved me during the mayhem that is holiday travel.

If you wish Adidas Sambas weren’t so basic... this roundup of sneaks are the cool-kid upgrade your feet have been begging for.

If you wish Crate & Barrel wasn’t so... bland… wake up your space with these vibrant, personality-packed picks that are sure to keep your home from looking like a muted catalogue.

If Anthropologie’s boho vibes are a little too faux... elevate your aesthetic with these high-quality, cheugy-free finds we’ve hunted down.

If you wish Brandy Mellville was for adults… and ethical… these grown-up alternatives are the switch you’ve been waiting on – because should anyone over the age of 22 really be wearing Brandy? 👀

If you're longing for the Outdoor Voices glory days... these under-the-radar activewear brands are the next generation of athleisure for the casual pilates princess and avid hiker alike.

If IKEA's not your cup of tea... branch out with these artisanal, maximalist designs that’ll cure your boring decor blues.